01517nam a22002895i 4500 832917 20230531231348.0 tz 191011s2020 cau 000 0 eng 9781526423252 9781526423245 PIMLIB HF5415 .H85S Hultén, Bertil, 62959 Sensory marketing : an introduction / Bertil Hultén. Thousand Oaks : Sage Publications, 2020. 5027 230 pages New Arrinals Jul 2020 "Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"-- Marketing 2095 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) 47389 BK หนังสือภาษาอังกฤษ 832917 siriporn 832917 832917 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2020-07-18 เดอะรีดเดอร์เพรส 2580.00 B000101533 9 1 5 HF5415 .H85S 2020 32550000506327 2023-05-09 2580.00 2023-05-09 BK