01355nam a2200301 a 4500 832909 130822s2013 xxkm a000 0 eng d 9781452230047 (pbk.) KASET eng Crane, Frederick G. 62939 Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. 2nd ed. Los Angeles : SAGE, c2013. 5018 245 p. : ill. Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. Marketing Management. 2095 Small business marketing. 62940 - BK 832909 prc0813n OCLC24062015 EDS08022017 UC18122018 p.s.b. book fair01/13 HF5415.13 .C72 2013 832909 832909