01209aam a2200361 4500 832908 BK 832908 188038 188038 SPU 20230531231348.0 180404b xxu||||| |||| 00| 0 tha d 9781292220178 1540.00 SPU SPU_CHN HF 5415 K67P 2018 114321 Kotler, Philip Principles of marketing / Philip Kotler & Gary Armstrong 17 th ed. 2018. Boston : Pearson, 15495 734 p. : ill. ; 28 cm. Defining marketing and the marketing process Understanding the marketplace and consumer value Designing a customer value-driven strategy and mix Extending marketing 34000 MARKETING 56689 MARKETING MANAGEMENT 114322 MARKETING PLANNING 96294 Armstrong, Gary Co-author lcc GEN เธจเธธเธ เธฒเธเธดเธเธเน 040418 เธจเธธเธ เธฒเธเธดเธเธเน 150318 832908 832908