02466cam a22003977i 4500 832757 20230531231345.0 tz 190816s2019 nyua b 001 0 eng d 9781138240438 1138240435 9781138240421 1138240427 PIMLIB HF5415.32 .C663 Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle. New York : Routledge, Taylor & Francis Group, 2019. 46704 vii, 277 pages : illustrations ; 23 cm. New Arrinals Jul 2020 Marketing and consumer psychology series Includes bibliographical references and indexes. Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover. Consumer behavior. 60491 Consumers Psychology. 4449 Consumer behavior. Consumers Psychology. Kultur 62592 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) 31 Gurel-Atay, Eda, editor. 62595 Kahle, Lynn R., editor. 62596 BK หนังสือภาษาอังกฤษ 832757 siriporn 832757 832757 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2020-07-01 เดอะรีดเดอร์เพรส 2540.00 0130000038052 0 HF5415.32 .C663 2019 32550000506182 2023-05-09 2540.00 2023-05-09 BK