01589cam a22003258i 4500 832756 20250227160439.0 tz 180416s2019 nyu b 001 0 eng 9781138323179 (pbk. : alk. paper) PIMLIB HF5415 .P236T Pantano, Eleonora, 62589 Technology and innovation for marketing / Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas. 1 Edition. New York : Routledge, 2019. 4722 130 pages New Arrinals Jul 2020 Includes bibliographical references and index. Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts. Marketing Technological innovations. 2095 Marketing Management. 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) 31 Bassano, Clara, author. 62590 Priporas, Constantinos-Vasilios, author. 62591 BK 1 832756 siriporn 832756 832756 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2020-07-01 เดอะรีดเดอร์เพรส 2290.00 B000101532 9 2 HF5415 .P236T 2019 32550000506181 2025-04-30 2025-02-27 2290.00 2023-05-09 BK