01844cam a2200313 i 4500 832711 20230531231344.0 tz 171130s2017 nyu b 001 0 eng 9781101903209 (hbk : alk. paper) 9781524762391 (international edition) PIMLIB HB615 .R54S Ries, Eric, 62477 The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth / Eric Ries. First Edition. New York : Currency, 2017. 62478 ix, 390 pages ; 22 cm New Arrinals Jun 2020 Includes bibliographical references (pages 371-381) and index. Introduction -- The modern company -- Respect the past, invent the future : creating the modern company -- Entrepreneurship : the missing function -- A startup state of mind -- Lessons from the lean startup -- A management system for innovation at scale -- A road map for transformation -- The transformation: phase one -- The transformation: phase two -- The transformation: phase three -- Innovation accounting -- The big picture -- A unified theory of entrepreneurship -- Toward a pro-entrepreneurship public policy -- Epilogue -- A new civic religion -- Appendix 1: Additional resources -- Appendix 2: A catalog of mvps -- Note on research methods -- Disclosures -- Acknowledgments -- Notes -- Index. Entrepreneurship. 30387 Corporate culture. 46090 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) 31 BK 832711 siriporn 832711 832711 0 0 0 5 BKE PIMLIB PIMLIB GEN-EN 2020-06-17 ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย 1195.00 B000101526 7 0 HB615 .R54S 2017 32550000506139 2023-05-09 1195.00 2023-05-09 BK