02118cam a2200313 i 4500 831917 20241009094620.0 tz 180315s2018 nyua 001 0 eng 9780749481568 (pbk.) PIMLIB HF5415.1255 .C646B Coleman, Darren (Marketing researcher), 61261 Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman. 1st Edition. New York, NY : Kogan Page Ltd, 2018. 39525 xiv, 280 pages : illustrations ; 24 cm New Arrivals-Oct 2019 Includes index. Introduction to retaining relevance through brand experiences -- The brand experience blueprint : a practical management tool -- Brand experience environment -- Understanding your stakeholders -- Fine-tuning your perspective -- Considering the mechanics of delivery -- Adopting a data-driven approach -- Summary: brand experience environment -- Brand experience essentials -- Brand values -- Brand essence -- Brand promise -- Brand positioning -- Brand personality -- Summary: brand experience environment and essentials -- Brand experience enablers -- Behaviour -- Communications -- Design -- Summary: brand experience environment, essentials and enablers -- Measuring brand experiences -- Getting started with measuring brand experiences -- Adopting a holistic approach to measuring brand experiences -- How to measure brand experiences scientifically -- Closing thoughts : building brand experiences to retain relevance -- Further reading -- Appendix -- Index. Branding (Marketing) Consumers' preferences. 60492 Consumer satisfaction. 56505 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) 47389 BK 1 831917 siriporn 831917 831917 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2019-10-24 ลีดเดอร์ แอนด์ รีดเดอร์ 1800.00 0130000038363 5 7 HF5415.1255 .C646B 2018 32550000505378 2025-01-07 2024-10-09 1800.00 2023-05-09 BK