02220nam a22003257a#4500 831910 20230531231329.0 tz 191024t th ||||| |||| 00| 0 eng d 9781352001112 135200111X PIMLIB HF5415.2 W558M Wilson, Alan 61248 Marketing research / delivering customer insight Alan Wilson. 4th ed. London : Red Globe Press, 2019. 61249 xxiii, 383 pages : color illustrations ; 26 cm. New Arrivals-Oct 2019 Macmillan International Higher Education." Includes bibliographical references and index. 1. The Role of Marketing Research and Customer Information in Decision-Making -- 2. The Marketing Research Process -- 3. Secondary Data, Customer Databases and Big Data Analytics -- 4. Collecting Observation Data and Social Media Listening -- 5. Collecting Qualitative Data -- 6. Collecting Quantitative Data -- 7. Designing Questionnaires -- 8. Sampling Methods -- 9. Analysing Qualitative Data -- 10. Analysing Quantitative Data -- 11. Presenting the Research Results. Market information and customer insight are critical factors in helping successful businesses to meet their strategic goals. Now in its fourth edition, this popular and user-friendly text will equip you with all the tools you need to find facts, undertake a marketing research project and undersatnd the likely impact it can have on marketing decisions. Keeping digital data and internet research at its heart, Marketing Research provides a refreshingly non-technical introduction to the field. It details the key stages of the research process, covering both quantitative and qualitative methods, and offers a plethora of international case studies and examples--back cover. Marketing research. 58075 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) 31 BK 831910 siriporn 831910 831910 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2019-10-24 ลีดเดอร์ แอนด์ รีดเดอร์ 2960.00 0130000038350 1 19 HF5415.2 W558M 2019 32550000505370 2023-05-09 2960.00 2023-05-09 BK