01190cam a2200325 i 4500 831168 20250629115404.0 ta 160531s2014 nyua b 000 0 eng 9780241184837 PIMLIB HF5415.15 .E93H COMM HF 2014 665674 Eyal, Nir. 60485 Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. New York : Portfolio/Penguin, 2014. 242 p. : illustrations ; 22 cm New Arrinals-Jul 2019 Includes bibliographical references (pages 225-242). The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities. New products 2212 Consumer behavior 5089 Consumers' preferences 60493 0060 สำนักส่งเสริมวิชาการ 60488 Hoover, Ryan. 60486 BK 3 831168 siriporn 831168 831168 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2019-07-24 ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย 995.00 0130000038540 4 3 HF5415.15 .E93H 2014 32550000505052 2025-07-13 2025-06-29 995.00 2023-05-09 BK