00850cam a2200217 i 450000100070000000500170000700700030002400800410002702000180006805000210008610000150010724500800012226000420020230000370024450400570028150502100033865000170054865000220056565000270058770000180061483116820250629115404.0ta160531s2014    nyua     b    000 0 eng    a9780241184837  aHF5415.15b.E93H1 aEyal, Nir.10aHooked :bhow to build habit-forming products /cNir Eyal with Ryan Hoover.  aNew York :bPortfolio/Penguin,c2014.  a242 p. :billustrations ;c22 cm  aIncludes bibliographical references (pages 225-242).0 aThe habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities. 4aNew products 4aConsumer behavior 4aConsumers' preferences  aHoover, Ryan.