02959nam a22003257a 4500 830638 tz 190131s 00| 0 eng dd 9780134729220 PIMLIB HD62.4 .W586I Wild, John J. 5882 International Business: The Challenges of globalization John J. Wild, Madison, Kenneth L. Wild 9 th ed. Boston : Pearson, 2018. 15495 xxvii, 432 pages ; 28 cm. New Arrivals-Mar 2019 Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees -- Bibliographic references -- Index International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students. The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur. International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.--Publisher website Includes bibliographical references and index International business enterprises Management 2250 International trade. 29011 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) 47389 Wild, Kenneth L. 5883 Ball, Alverne. 59608 BK 830638 siriporn 830638 830638 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2019-02-08 ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย 11850.00 0130000099333 3 4 HD62.4 .W586I 2018 32550000504960 2023-05-09 11850.00 2023-05-09 BK