03578nam a22003137a 4500 830637 tz 190131s 00| 0 eng dd 9781259921841 PIMLIB HD62.4 .H548G Hill, Charles W. L. 2681 Global Business Today 10th ed. New York : McGraw-Hill Irwin, 2018. 2330 xxviii, 543 pages : color illustrations, color maps ; 28 cm New Arrivals-Mar 2019 pt. I. Introduction and overview -- 1. Globalization -- pt. II. Country differences -- 2. National differences in political economy -- Political systems -- Economic systems -- Legal systems -- 3. Political economy and economic development -- The new world order and global terrorism -- 4. Differences in culture -- Social structure -- Religious and ethical systems -- Language -- Education -- Culture and the workplace -- 5. Ethics in international business -- Utilitarian and Kantian ethics -- pt. III. The global trade and investment environment -- 6. International trade theory -- Trade theory -- Mercantilism -- Heckscher-Olin Theory -- The Leontief Paradox -- The product life-cycle theory -- New trade theory -- Porter's diamond -- 7. The political economy of international trade -- Development of the world trading system -- From Smith to the Great Depression -- 1947-1979 : GATT, trade liberalization, and economic growth -- 1980-1993 : protectionist trends -- The Uruguay Round and the world Trade Organization -- Doha Round -- 8. Foreign direct investment -- 9. Regional economic integration -- Europe -- European Union -- Americas -- The North American Free Trade Agreement (NAFTA) -- The Andean Community -- Mercosur -- Central American Common Market, CAFTA, and CARICOM -- Free trade area of the Americas -- Association of Southeast Asian Nations -- Asia-Pacific economic cooperation -- regional trade blocs in Africa -- pt. IV. Global money system -- 10. The foreign exchange market -- Foreign Exchange Market -- Currency conversion -- Exchange rate forecasting -- 11. The international monetary system -- The Gold Standard -- The Bretton Woods System -- Fixed Exchange Rate System -- Floating Exchange Rate -- The Jamaica Agreement -- Pegged exchange rates -- Currency boards -- pt. V. The strategy and structure of international business -- 12. The strategy of international business -- Global expansion, profitability, and profit growth -- Global standardization -- Localization -- Transnational -- International -- 13. Entering foreign markets -- Greenfield venture or acquisition? -- pt. VI. International business functions -- 14. Exporting, importing, and countertrade -- 15. Global production, outsourcing, and logistics -- 16. Global marketing and r & d -- The globalization of markets and brands -- Market segmentation -- 17. Global human resource management -- International labor relations -- Acronyms -- Countries and their capitals -- World map. International business enterprises 2250 Management. 17426 International trade. 29011 Investments, Foreign. 30370 Multinationales Unternehmen. 59607 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) 47389 BK 1 830637 siriporn 830637 830637 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2019-02-08 ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย 1175.00 0130000038588 4 6 HD62.4 .H548G 2018 32550000504959 2024-08-06 2023-10-30 1175.00 2023-05-09 BK