00651cam a2200193 i 450000100070000000500170000700700030002400800410002702000180006805000210008610000200010724501240012724600170025125000140026826000730028230000510035565000270040670000240043383006420230531231254.0tz140627s2016    njua          000 0 eng    a978754322607400aHF5415.13b.K64Y1 aKotler, Philip.10aYing xiao guan li/bMarketing managementcPhilip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.  a营销管理  aDi 1 ban.  aShanghai :bGe zhi chu ban she shang hai ren min chu ban she,c2016.  a689 p. :billustrations, photograph ; c29 cm. 0aMarketingxManagement.1 aKeller, Kevin Lane,