02198cam a22003855i 4500 829846 20241004082811.0 tz 170918t20182018caua b 001 0 eng d 9781473982345 9781473982338 1473982332 9781473982338 PIMLIB HF5415.1265 .D343S Dahl, Stephan, 58343 Social media marketing : theories & applications / Stephen Dahl. Second edition. London ; : Sage Publications, 2018. 5027 xi, 277 pages : illustrations ; 24 cm New Arrivals-Nov 2018 First published: 2015. Includes bibliographical references and index. Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing? The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. Internet marketing. 29453 Social media. 46533 Internet marketing. Social media. 0049_3 สำนักการศึกษาทั่วไป กลุ่มวิชาสังคมศาสตร์และมนุษย์ศาสตร์ 58342 BK 1 829846 siriporn 829846 829846 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2018-11-21 เอ.ที.บุ๊ค 3850.00 0130000099348 6 9 HF5415.1265 .D343S 2018 32550000503845 2024-12-30 2024-10-04 3850.00 2023-05-09 BK