01795cam a22002895i 450000100070000000500170000700700030002400800410002702000180006802000180008602000150010402000180011905000240013710000190016124500710018025000200025126000420027130000440031350000270035750400510038450507990043552001870123465000240142165000180144565000240146365000180148782984620241004082811.0tz170918t20182018caua     b    001 0 eng d  a9781473982345  a9781473982338  a1473982332  a9781473982338  aHF5415.1265b.D343S1 aDahl, Stephan,10aSocial media marketing :btheories & applications /cStephen Dahl.  aSecond edition.  aLondon ; :bSage Publications,c2018.  axi, 277 pages :billustrations ;c24 cm  aFirst published: 2015.  aIncludes bibliographical references and index.0 aPart I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing?8 aThe second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. 0aInternet marketing. 0aSocial media. 7aInternet marketing. 7aSocial media.