@book{829683,
	author = {Hair, Joseph F., and Hair, Joseph F.},
	title = {Essentials of marketing research /},
	publisher = {McGraw-Hill/Higher Education,},
	year = {2018.},
	address = {Boston :},
	edition = {4th ed.},
	note = {Includes bibliographical references (p. [358]-361) and index.}
}