00760cam a2200193 i 450000100070000000500170000700700030002400800410002702000310006805000190009910000260011824502420014425000180038626000460040430000460045065000150049670000310051170000240054282968220230531231247.0tz131223s2015    nyua     b    001 0 eng    a9781260092127 (alk. paper)00aHF5415b.P426E1 aPerreault, William D.10aEssentials of marketing :ba marketing strategy planning approach /cWilliam D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.  a16th Edition.  aNew York :bMcGraw-Hill Education,c2018.  a736 pages :bcolor illustrations ;c28 cm 0aMarketing.1 aCannon, Joseph P.,cPh. D.1 aMcCarthy, E. Jerome