03073cam a2200325 i 4500 829479 20230531231243.0 tz 140822s2015 enk b 001 0 eng 9780415837248 (paperback) 9780415837279 (hardback) PIMLIB G155.A1 .E927S Evans, Nigel, 57744 Strategic management for tourism, hospitality and events / Nigel Evans. Second edition. New York : Routledge, 2015. 4722 xx, 708 pages ; 25 cm New Arrivals-Oct 2018 Includes bibliographical references and indexes. Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand. Tourism Management. 5044 Hospitality industry Management. 2630 Strategic planning. 29042 0053 ศิปศาสตรบัณฑิต สาขาการจัดการโรงแรมและการท่องเที่ยว HTM (ป.ตรี) 32744 BK 829479 siriporn 829479 829479 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2018-10-12 Booknet 2095.00 B000101339 7 1 1 G155.A1 .E927S 2015 32550000503594 2023-05-09 2095.00 2023-05-09 BK