02174cam a2200397 i 4500 828437 20230531231224.0 tz 170602t20162016nyu b 001 0 eng d 9780062435613 0062435612 PIMLIB HD53 .C554C Christensen, Clayton M., 56753 Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. First edition. New York : HarperBusiness, an imprint of HarperCollins Publishers, 2016. 56757 xix, 262 pages ; 24 cm New Arrivals-May 2018 Includes bibliographical references and index. Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs. Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs. Creative ability in business. 56348 Customer services. 29915 Success in business. 46249 BUSINESS & ECONOMICS Research & Development. 50125 BUSINESS & ECONOMICS Consumer Behavior. 0050 หนังสือได้รับบริจาค 9762 Hall, Taddy, author. 56754 Dillon, Karen author. 56755 Duncan, David S., author. 56756 BK 828437 siriporn 828437 828437 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2018-05-24 บริจาคโดย คุณสุขุมาภรณ์ 900.00 0130000054108 0 HD53 .C554C 2016 32550000502478 2023-05-09 900.00 2023-05-09 BK