01849cam a2200301 i 450000100070000000500170000700700030002400800410002702000180006802000150008605000170010110000290011824501480014725000190029526000790031430000280039350400510042150505690047252002450104165000340128665000230132065000250134365000500136865000450141870000260146370000270148970000310151682843720230531231224.0tz170602t20162016nyu      b    001 0 eng d  a9780062435613  a006243561200aHD53b.C554C1 aChristensen, Clayton M.,10aCompeting against luck :bthe story of innovation and customer choice /cClayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.  aFirst edition.  aNew York :bHarperBusiness, an imprint of HarperCollins Publishers,c2016.  axix, 262 pages ;c24 cm  aIncludes bibliographical references and index.0 aSection I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.  aPresents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs. 0aCreative ability in business. 0aCustomer services. 0aSuccess in business. 4aBUSINESS & ECONOMICSxResearch & Development. 4aBUSINESS & ECONOMICSxConsumer Behavior.1 aHall, Taddy,eauthor.1 aDillon, Kareneauthor.1 aDuncan, David S.,eauthor.