TY - BOOK AU - Van Dyck, Fons TI - Advertising transformed: the new rules for the digital age: Advertising transformed SN - 9780749471484 AV - HF5823 .V217A PY - 2014/// CY - London PB - Kogan Page Limited KW - Advertising -- Technological innovations KW - Advertising KW - Digital media KW - Internet advertising ER -