01769nam a22003017a#4500 827101 tz 171219t th ||||| |||| 00| 0 eng d 9781305500891 PIMLIB HF1379 .P462G Peng, Mike W. 54382 Global business 4th edition Mason, OH : Cengage Learning, 2015. 45639 577 p New Arrivals-Dec 2017 Globalizing business -- Understanding formal institutions: politics, laws, and economics -- Emphasizing informal institutions: Cultures, ethics, and norms -- Leveraging resources and capabilities -- Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structuring, and learning around the world -- Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally International trade 4723 International economic relations 2609 International business enterprises 2250 Globalization 2564 0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ) BK 827101 benjamad 827101 827101 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2017-12-19 ซีเอ็ด 3235.00 0130000039194 6 1 HF1379 .P462G 2015 32550000501663 2023-05-09 3235.00 2023-05-09 BK