02167nam a22003017a#4500 826417 tz 171016t2015 th ||||| |||| 00| 0 eng d 9781473913011 PIMLIB HM742 .T988 Tuten, Tracy L. 53143 Social media marketing 2nd edition Los Angeles : Sage, 2015. 42740 332 p New Arrivals-Oct.2017 La 4e de couv. indique : "Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the 'Four Zones' of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This second edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online Internet advertising 18014 Internet marketing. 29453 Online social networks. 47012 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) 47389 Solomon, Michael R. 15472 BK 826417 benjamad 826417 826417 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2017-10-16 เอทีบุ๊ค 3860.00 0130000099370 11 4 7 HM742 .T988 2015 32550000500930 2023-05-09 3860.00 2023-05-09 BK