00658nam a22001817a#4500001000700000007000300007008004100010020001800051050002400069100001900093245002400112260004100136300001000177520022700187650002500414650002400439650001300463826416tz171016t2016    th ||||| |||| 00| 0 eng d  a9781473919525  aHF5415.1255b.B787B  aBrown, Stephen  aBrands and branding  aLos Angeles ; London :bSAGE,c2016.  a282 p  aThis book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands  aBrand name products.  aBrand name products  abranding