01562nam a22002897a#4500 826200 tz 170918t th ||||| |||| 00| 0 eng d 9780273779414 PIMLIB HD69 .K298S Keller, Kevin Lane 18042 Strategic brand management : building, measuring, and managing brand equity Strategic brand management 4. ed., global ed กรุงเทพมหานคร : Boston, Mass., Pearson. 52872 590 p New Arrivals-Sep 2017 Always learning For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Brand name products -- Management. 52873 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) 122 BK 1 826200 benjamad 826200 826200 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2017-09-18 book link 1445.00 B000101283 8 9 8 HD69 .K298S Pearson 32550000500803 2025-01-07 2024-10-09 1445.00 2023-05-09 BK