@book{826198,
	author = {Kotler, Philip and Keller, Kevin Lane},
	title = {Marketing management},
	publisher = {Pearson,},
	year = {2016.},
	address = {Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo :},
	edition = {15, global edition}
}