02482nam a22003497a#4500 825749 tz 170825tKogan Page th ||||| |||| 00| 0 9780749474706 PIMLIB HF5548.32 .K566D Kingsnorth, Simon 52320 Digital marketing strategy: an integrated approach to online marketing Digital marketing strategy 1st Edition London : Philadelphia, PA : Kogan Page, 2016. 4158 xiii, 324 pages : illustrations ; 23 cm New Arrivals-Aug.2017 Includes bibliographical references and index Introduction -- What is digital marketing? -- Aligning with your business strategy -- Barriers and considerations -- Planning -- Search engine optimization -- Paid search -- Display -- Social media -- User experience and transformation -- CRM and retention -- True personalization -- Customer service -- Content strategy -- Analytics and reporting -- Presenting your strategy -- Bringing it all together. "The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers" Electronic commerce -- Management 52322 Internet marketing. 29453 Strategic planning. 29042 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) 31 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) 0050 หนังสือได้รับบริจาค 9762 BK 3 825749 benjamad 825749 825749 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2017-08-25 ลีดเดอร์& รีดเดอร์ 1950.00 0130000039644 11 13 HF5548.32 .K566D 2016 32550000500372 2025-06-05 2024-10-25 1950.00 2023-05-09 BK 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2017-08-25 ลีดเดอร์& รีดเดอร์ 1200.00 0130000038357 4 21 HF5548.32 .K566D 2016 32550000505371 2025-10-31 2023-11-07 2023-11-07 C.2 1200.00 2023-05-09 BK 0 0 lcc 0 5 BKE PIMLIB PIMLIB GEN-EN 2021-11-24 บริจาคโดย CPALL Knowledge Center 1500.00 0130000052651 1 46 HF5548.32 .K566D 2016 32550000512811 2025-09-12 2024-11-29 2024-11-29 C.3 1500.00 2023-05-09 BK