02000nam a22002657a#4500 825218 tz 170606t2017 th ||||| |||| 00| 0 eng d 9781680945119 PIMLIB P90 .A478 ALEXANDRA PRENTISS 51637 Dynamics of public relations and journalism New York, NY : Arcler Press LLC, 2017. 51627 294 p New Arrivals-Jun. 2017 "Public relations and journalism have had a difficult relationship for over a century, characterized by mutual dependence and - often - mutual distrust. In recent years, developments in corporate Public Relations and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. Journalists often flinch from an inconvenient truth: that without the Public Relations industry their publications and bulletins would be poorer. This book updates all the chapters to stay abreast of the changing world of Public Relations & Journalism and to broaden student and practitioner insight into the synergy between Public Relations & Journalism. Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals." Public relations 5119 Relations & Journalism 51629 0011-3 วิทยาลัยนานาชาติศึกษาจีน ปรัชญาดุษฎีบัณฑิต สาขาบริหารธุรกิจ CPHD (หลักสูตรภาษาจีน)(ป.เอก) 47390 BK 825218 benjamad 825218 825218 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2017-06-06 ซีเอ็ดยูเคชั่น 4420.00 0130000039755 1 P90 .A478 2017 32550000400859 2023-05-09 4420.00 2023-05-09 BK