01521nam a22001697a#4500001000700000007000300007008004100010020001800051050001500069100002300084245004800107260004500155300001000200520109300210650002101303650002701324825218tz170606t2017    th ||||| |||| 00| 0 eng d  a9781680945119  aP90b.A478  aALEXANDRA PRENTISS  aDynamics of public relations and journalism  aNew York, NY :bArcler Press LLC,c2017.  a294 p  a"Public relations and journalism have had a difficult relationship for over a century, characterized by mutual dependence and - often - mutual distrust. In recent years, developments in corporate Public Relations and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. Journalists often flinch from an inconvenient truth: that without the Public Relations industry their publications and bulletins would be poorer. This book updates all the chapters to stay abreast of the changing world of Public Relations & Journalism and to broaden student and practitioner insight into the synergy between Public Relations & Journalism. Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals."  aPublic relations  aRelations & Journalism