02095nam a22002897a#4500 822975 tz 160928t2015 th ||||| |||| 00| 0 eng d 9781119070481 PIMLIB HF5415.1265 .S393 Scott, David Meerman 17995 The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly Fifth edition Hoboken, New Jersey : John Wiley & Sons, Inc, 2015. 48045 458 p New Arrivals-Sep.2016 "The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs." -- Back cover Internet marketing 15747 Public relations 5119 Online-Marketing 48250 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) 122 BK 822975 benjamad 822975 822975 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2016-09-28 คิโนะคูนิยะ 792.00 B000101098 9 4 10 HF5415.1265 .S393 2015 32550000238559 2023-05-09 792.00 2023-05-09 BK