01456nam a22002897a#4500 822972 tz 160928t2016 th ||||| |||| 00| 0 eng d 9780749471378 PIMLIB HF5415.1255 .E937 Everett, Lesley 48245 Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity Corporate brand personality London ; Philadelphia : KoganPage, 2016. 48246 192 p New Arrivals-Sep.2016 "Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including BUSINESS & ECONOMICS / Leadership. 48248 BUSINESS & ECONOMICS / Strategic Planning 48247 BUSINESS & ECONOMICS / Management. 42434 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) 122 BK 822972 benjamad 822972 822972 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2016-09-28 คิโนะคูนิยะ 1032.00 0130000040755 2 HF5415.1255 .E937 2016 32550000238556 2023-05-09 1032.00 2023-05-09 BK