01495nam a22003137a#4500 822935 tz 160924t2015 th ||||| |||| 00| 0 eng d 9780749468736 PIMLIB HD59 .G686 Gregory, Anne 48184 Planning and managing public relations campaigns: a strategic approach Planning and managing public relations campaigns Fourth edition London ; Philadelphia : Kogan Page, 2015. 42942 214 p New Arrivals-Sep.2016 PR in practice "Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key Public relations -- Management. 46994 Public relations -- Great Britain. 48185 BUSINESS & ECONOMICS -- Public Relations. 46996 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) 122 BK 2 822935 siriporn 822935 822935 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2016-09-24 ลีดเดอร์แอนด์รีดเดอร์ 1625.00 B000101104 8 7 31 HD59 .G686 2015 32550000238524 2024-11-25 2024-02-03 1625.00 2023-05-09 BK