<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01097nam a22002657a#4500</leader>
  <controlfield tag="001">822770</controlfield>
  <controlfield tag="007">tz</controlfield>
  <controlfield tag="008">160914t2006    th ||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780470821565</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">PIMLIB</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HD69.B7 </subfield>
    <subfield code="b">T449</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Temporal, Paul</subfield>
    <subfield code="9">47831</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Asia's star brands</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">&#xE1E;&#xE34;&#xE21;&#xE1E;&#xE4C;&#xE04;&#xE23;&#xE31;&#xE49;&#xE07;&#xE17;&#xE35;&#xE48; </subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Singapore ; Hoboken, NJ :</subfield>
    <subfield code="b">John Wiley &amp; Sons (Asia),</subfield>
    <subfield code="c">2006.</subfield>
    <subfield code="9">47832</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">301 p</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">	  "Asia's Star Brands offers a unique insight into the world of branding in Asia. Whilst Asia continues to thrive, its companies have often lagged behind in the global branding scene. But times are changing, and this book highlights how Asian organizations are responding to the challenge through the study of more than 30 cases throughout the region."--BOOK JACKET.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Brand name products -- Asia</subfield>
    <subfield code="9">47833</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Brand name products -- Asia -- Case studies.</subfield>
    <subfield code="9">47834</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Brand name products.</subfield>
    <subfield code="9">47039</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="988" ind1=" " ind2=" ">
    <subfield code="c">822770</subfield>
  </datafield>
  <datafield tag="998" ind1=" " ind2=" ">
    <subfield code="a">benjamad</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">822770</subfield>
    <subfield code="d">822770</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">ST</subfield>
    <subfield code="a">PIMLIB</subfield>
    <subfield code="b">PIMLIB</subfield>
    <subfield code="d">2016-09-14</subfield>
    <subfield code="e">&#xE1A;&#xE23;&#xE34;&#xE08;&#xE32;&#xE04;&#xE42;&#xE14;&#xE22;Stenden Thailand (ST)</subfield>
    <subfield code="g">0.00</subfield>
    <subfield code="i">0130000050895</subfield>
    <subfield code="j">15</subfield>
    <subfield code="l">3</subfield>
    <subfield code="m">1</subfield>
    <subfield code="o">HD69.B7 T449 2006</subfield>
    <subfield code="p">32550000238340</subfield>
    <subfield code="r">2023-05-09</subfield>
    <subfield code="v">0.00</subfield>
    <subfield code="w">2023-05-09</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
