00990nam a22001937a#4500001000700000007000300007008004100010020001800051050001900069100001900088245005500107250001100162260003900173300001100212520042600223650004600649650005300695650004800748822653tz160907t2004    th ||||| |||| 00| 0 eng d  a9781586483067  aJZ1480 b.N940  aNye, Joseph S.  aSoft power: the means to success in world politics  a1st ed  aNew York :bPublic Affairs,c2004.  a191 p.  a	  "Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently - and often incorrectly - by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power - the ability to coerce - grows out of a country's military or economic might, soft power arises from the attractiveness of a country's  aPower (Social sciences) -- United States.  aUnited States -- Foreign relations -- Philosophy  aUnited States -- Foreign relations -- 2001-