02415nam a22002897a#4500 822138 tz 160725t2015 th ||||| |||| 00| 0 eng d 9780415704649 PIMLIB GT3405 .E849 Richards, Greg 47093 Event design: social perspectives and practices Event design Greg Richards Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2015. 42967 215 P New Arrivals-Jul.2016 Routledge advances in event research series "Events are becoming more complex as their range of functions grows, as: meeting places, creative spaces, economic catalysts, social drivers, community, image makers, business forums, and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words 'Imagineering'. This book brings together a wide range of international experts in the fields of events, design and Imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives are employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality"-- Marques, Lénia 47091 Mein, Karen 47092 0053 ศิปศาสตรบัณฑิต สาขาการจัดการโรงแรมและการท่องเที่ยว HTM (ป.ตรี) 32744 BK 822138 suphakanya 822138 822138 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2016-07-25 เอเชียบุ๊ค 4655.00 0130000040868 2 GT3405 .E849 2015 32550000237827 2023-05-09 4655.00 2023-05-09 BK