02225nam a22003257a#4500 822088 tz 160712t2016 th ||||| |||| 00| 0 eng d 9780415856263 PIMLIB HM742 .M618 Motion, Judy 47034 Social media and public relations: fake friends and powerful publics 1 Edition New York : Routledge, 2016. 42967 224 p New Arrivals-Jul.2016 Routledge new directions in public relations & communication research "Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- Social media. 46533 Public relations. 46999 PSYCHOLOGY / Social Psychology 47036 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) 122 Heath, Robert L. 5120 Leitch, Shirley 47035 BK 822088 benjamad 822088 822088 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2016-07-12 เอเชียบุ๊คส์ 4750.00 0130000040805 11 1 2 HM742 .M618 2016 32550000237809 2023-05-09 4750.00 2023-05-09 BK