01807nam a22002297a#4500001000700000007000300007008004100010020001800051050001900069100001700088245007300105250001400178260003400192300001000226490007400236520115100310650001801461650002201479650003501501700002101536700002001557822088tz160712t2016    th ||||| |||| 00| 0 eng d  a9780415856263  aHM742 b.M618   aMotion, Judy  aSocial media and public relations: fake friends and powerful publics  a1 Edition  aNew York :bRoutledge,c2016.  a224 p  aRoutledge new directions in public relations & communication research  a"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"--  aSocial media.  aPublic relations.  aPSYCHOLOGY / Social Psychology  aHeath, Robert L.  aLeitch, Shirley