01846nam a22002897a#4500 822082 tz 160712t2015 th ||||| |||| 00| 0 eng d 9781138776456 PIMLIB HM741 .L563 Lipschultz, Jeremy Harris 47011 Social media communication : concepts, practices, data, law and ethics พิมพ์ครั้งที่ New York, NY : Routledge, 2015. 42967 251 p New Arrivals-Jul.2016 "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"-- Social media. 46533 Social networks. 46539 Online social networks. 47012 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) 122 BK 822082 benjamad 822082 822082 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2016-07-12 เอเชียบุ๊คส์ 1750.00 0130000040812 11 3 1 HM741 .L563 2015 32550000237803 2023-05-09 1750.00 2023-05-09 BK