02204nam a22002897a#4500 822077 tz 160712t2015 th ||||| |||| 00| 0 eng d 9780415517690 PIMLIB HD59 .A977 Austin, Erica Weintraub 46992 Strategic public relations management: planning and managing effective communication programs Third edition New York ; London : Routledge, Taylor & Francis Group, 2015. 46704 389 p New Arrivals-Jul.2016 "Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book"-- Public relations 5119 Strategisch management. 46997 0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) 122 Pinkleton, Bruce E. 46993 BK 822077 benjamad 822077 822077 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2016-07-12 เอเชียบุ๊คส์ 2525.00 B000101094 8 3 2 HD59 .A977 2015 32550000237798 2023-05-09 2525.00 2023-05-09 BK