00668nam a22001817a#4500001000700000007000300007008004100010020001800051050001900069100001800088245005300106250001900159260003200178300001000210500023400220650001700454700001500471821757tz160616t        th ||||| |||| 00| 0 eng d  a9781506315386  aHF5823b.A758   aAltstiel, Tom  aAdvertising creative: strategy, copy, and design  aFourth edition  aLos Angeles :bSAGE,c2014.  a463 p  aNew edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.  aAdvertising.  aGrow, Jean