@book{821757,
	author = {Altstiel, Tom and Grow, Jean},
	title = {Advertising creative: strategy, copy, and design},
	publisher = {SAGE,},
	year = {2014.},
	address = {Los Angeles :},
	edition = {Fourth edition},
	note = {New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.}
}