01528nam a2200301 a 4500 34337 20230531231003.0 tz 151208s2007 th m a000 0 eng d 9782940496129 PIMLIB HF6161 .B354 Bailey, Sarah 44904 Visual merchandising for fashion / Sarah Bailey; Jonathan Baker [book] London: Bloomsbury Academic, 2014. 44905 192 p. : ill •k012– New Arrivals- Dec. 2015 How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles Fashion merchandising 44907 Display of merchandise 4510 Mode -- Marchandisage 44908 0000 สาขา Luxury Brand 16095 Baker, Jonathan 44909 BK 34337 benjamad 34337 34337 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2015-12-08 เอเชียบุ๊ค 1220.00 B000101069 10 0 HF6161 .B354 2014 32550000236007 2023-05-09 1220.00 2023-05-09 BK