01241nam a2200205 a 45000010006000000050017000060070003000230080041000260200018000670500018000851000018001032450077001212600041001983000018002395200679002576500026009366500027009626500026009897000020010153433720230531231003.0tz151208s2007    th m         a000 0 eng d  a9782940496129 4aHF6161b.B3540 aBailey, Sarah10aVisual merchandising for fashion /cSarah Bailey; Jonathan Bakerh[book]  aLondon:bBloomsbury Academic,c2014.  a192 p. :bill0 aHow do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles 4aFashion merchandising 0aDisplay of merchandise 4aMode -- Marchandisage0 aBaker, Jonathan