01000nam a22001934a 45000010006000000050017000060080041000230200018000640200015000820500022000971000023001192450079001422500021002212600025002423000010002675050468002776500032007457000029007773416420230531230959.0151109s2009    cauaf         001 0 eng d  a9789814577106  a9814577103  aHD69.NbC899 20141 aCrawford, C. Merle10aNew products management/cC Merle Crawford; C Anthony Di Benedettoh[book]  aEleventh edition  aEnglish :cc2014.b,  a588 P0 aWritten with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book. 4aNew products -- Management.0 aDi Benedetto, C. Anthony