01169nam a22001934a 45000010006000000050017000060080041000230200018000640200015000820500023000971000028001202450062001482500019002102600056002293000010002855050613002956500050009087000017009583416320230531230959.0151109s2009    cauaf         001 0 eng d  a9781259253768  a1259253767  aHD62.4b.B365 20141 aBartlett, Christopher A10aTransnational management/cChristopher A Bartletth[book]  aFourth edition  a[Burr Ridge, IL?] :bMcGraw-Hill Education,cc2014.  a710 P0 aTransnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy. 4aInternational business enterprises-management0 aLevy Michael