02281nam a22003014a 4500 34161 20230531230959.0 151109s2009 cauaf 001 0 eng d 9780077861025 0077861027 PITLIB HF5415 .G675 2015 Grewal, Dhruv 18059 Marketing/ Dhruv RGrewal; Michael, Levy [book] Fourth edition New York, NY : McGraw-Hill, c2015. 2033 497 P •J012– New Arrivals- Nov. 2013 "Adding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 4th edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. With a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today Marketing 2095 0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) 205 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) 31 0031 ศิลปศาสตรบัณฑิต สาขาภาษาจีนธุรกิจ BC (ป.ตรี) 194 Levy Michael 44617 BK 34161 34161 34161 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2015-11-10 ซีเอ็ดยูเคชั่น 3600.00 0130000041227 2 HF5415 .G675 2015 32550000235700 2023-05-09 3600.00 2023-05-09 BK