01456nam a22002054a 45000010006000000050017000060080041000230200018000640200015000820500019000971000025001162450085001412500038002262600040002643000010003045050838003146500044011526500031011966500023012273415220230531230959.0151109s2009    cauaf         001 0 eng d  a9780071326445  a0071326448  aHD30.28b.S3341 aSchilling, Melissa A10aStrategic management of technological innovation /cSchilling, Melissa Ah[book]  a4th ed., international student ed  aNew York, NY:bMcGraw-Hill,cc2013.  a314 p0 a"Strategic Management of Technological Innovation, 4e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database. 4aTechnological innovations -- Management 4aNew products -- Management 0aStrategic planning