03473nam a22005057a 4500 33999 20230531230956.0 151020s2513 at 00010 eng 9781137278623 PITLIB HD30.4 .E433 2015 Klein, Josh 44346 Reputation economics: why who you know is worth more than what you have Zhavoronkov, Alex [book] Reputation economics First edition New York, NY : Palgrave Macmillan, 2013. 4448 246 P Mastering business research methods 44345 •K012– New Arrivals- Oct. 2015 As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already Electronic commerce--social aspects 44347 marketing--social aspects 44348 Internet mafketing--social aspects 44349 reputation --Economic aspects 44350 Online social networks--Economic aspects 44351 Business networks--social aspects 44352 Economic--social aspects 44353 0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) 33 0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) 34 0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) 205 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) 31 BK 1 what your mother worth 1 2 A short history of money 21 3 The fractionation of currency 39 4 The rise of the individual 59 5 The panopticon and the runaway culture ecology 85 6 Flies and ointments 117 7 the abundance economy 151 8 code is culture 167 9 Emerging models...and markets 185 10 A potential triumph of the commons 215 33999 33999 33999 0 0 0 0 BKT PIMLIB PIMLIB GEN-TH 2015-10-20 ศูนย์หนังสือ จุฬาลงกรณืมหาวิทยาลัย 1630.00 B000101053 20 0 HD30.4 .E433 2015 32550000235485 2023-05-09 1630.00 2023-05-09 BK