01891nam a22002657a 45000010006000000050017000060080041000230200018000640500023000821000016001052450103001212460025002242500018002492600047002673000010003144400040003245201006003646500040013706500030014106500039014406500034014796500045015136500038015586500029015963399920230531230956.0151020s2513    at            00010 eng    a978113727862300aHD30.4b.E433 20150 aKlein, Josh10aReputation economics: why who you know is worth more than what you havecZhavoronkov, Alexh[book]3 aReputation economics  aFirst edition0 aNew York, NY :bPalgrave Macmillan,c2013.  a246 P 0aMastering business research methods0 aAs the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already 0aElectronic commerce--social aspects 4amarketing--social aspects 0aInternet mafketing--social aspects 0areputation --Economic aspects 4aOnline social networks--Economic aspects 4aBusiness networks--social aspects 4aEconomic--social aspects