02379nam a22002534a 4500 33478 20250222170826.0 150715s2014 caua 001 0 eng 9781118373439 PITLIB HF5415.2 .W783 2014 Winston, Wayne L 43356 Marketing analytics: data-driven techniques with Microsoft Excel / Wayne L. Winston [book] Indianapolis, IN: John Wiley & Sons, c2014. 4162 690 •L012– New Arrivals- Sep. 2015 Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques<U+2014>and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analysis using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel Marketing analytics 43495 0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) 34 0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) 205 BK 2 33478 33478 33478 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2015-07-15 เมดซาย์บุ๊ค 1900.00 0130000058022 4 32 HF5415.2 .W783 2014 32550000234248 2025-09-05 2025-02-22 2025-02-22 1900.00 2023-05-09 BK